BetaNXT takes on the data challenge with Snowflake-powered platform

The wealth tech provider is helping future-focused firms move forward on their digital journeys with a groundbreaking pilot program.

BetaNXT, a provider of wealth management technology solutions, is helping to address a common pain point for firms' tech transformation journeys with its latest data management initiative.

The wealth tech firm has introduced DataXChange, a new data architecture platform designed to streamline data management for wealth management firms. Powered by Snowflake’s AI Data Cloud, DataXChange aims to enhance automation, customization, and secure collaboration for clients, offering a seamless environment for innovation.

At the moment, the platform is being piloted with select wealth management firms, with efforts focused on their highest-priority and most universal datasets. BetaNXT says it plans to onboard clients in earnest starting in the second quarter of 2025.

Bob Santella, CEO of BetaNXT, emphasized the scope of his firm's client base and the magnitude of the data problems they faced.

"Our clients touch every aspect of the investor and advisor journey, ranging from independent broker-dealers and RIAs to custodians and TAMPs, and top-tier asset manager" Santella said in a statement. "Across the wealth management space, many of our clients are grappling with data management challenges, which are often tied to other goals of moving to the cloud, integrating new partners, or deploying AI."

The firm said DataXChange is designed with several key principles in mind, including open architecture for easy data aggregation, intelligent automation to eliminate redundant processes, and real-time data availability. These features are intended to help firms personalize client experiences, enhance advisor-investor relationships, simplify data sharing between wealth enterprises and their partners, and improve operational efficiency.

Each firm in the DataXChange pilot testing can customize its data use through "Client Data Vaults," which are tailored to specific needs and partnerships.

While big data lakes unlock a plethora of growth possibilities, Don Henderson, CTO of BetaNXT, emphasized how it can also create a Pandora's Box of difficulties.

"We all have too much data, from too many sources, and no easy way to manage it," said Don Henderson, CTO of BetaNXT. "DataXChange is our answer for how wealth management firms can operate more efficiently and innovate more easily."

Source: Investment News