Annual meeting planning is well underway for many public companies at this time of year. Providing a customized shareholder experience is paramount to driving engagement and therefore, a successful proxy outcome.
Although much effort goes into preparing and distributing proxy statements, too many shareholders tend to ignore them. Statements include a great deal of important information, but when shareholders see a booklet with small black font printed on thin paper, the insights about company performance, operations, and initiatives that they need to make informed proxy voting decisions, they likely won’t give them the attention they deserve.
Enhance the shareholder experience for your annual meeting
If issuers focus on what matters to their audience—their shareholders, it can naturally increase engagement and help build strong relationships. For example, using an integrated, online platform that is branded to reflect your company’s image and corporate profile and complement the stylized proxy. These sites are SEC-compliant, touch/tablet-enabled, designed to auto-fit wide screens, link to social media and voting sites, and include interactive components such as reminder/info fly-outs, embedded video and Google Maps.
Using visuals and clearly stating what shareholders can do on the site will entice them to read the relevant annual meeting materials. Utilizing key company messages such as a superior product offering, a branding update, if applicable, or information about your sustainability efforts will further strengthen engagement and encourage more shareholders to vote.
Mediant creates interactive digital experience
Mediant, a BetaNXT company, can create a modern, interactive digital experience for your 2024 annual meeting, such as this. Our integrated, online platform enhances shareholder engagement, provides interactive proxy materials, and enables voting and meeting registration. We build SEC-compliant, customized sites, with your branding and corporate profile, that complement today’s trend for stylized and interactive proxy statements. Interactive components highlight key messages through visual image sliders, tabbed panels and embedded video.
We can also implement enhanced functionality for easy navigation, full search capabilities and access on all devices for download, email and print. This is especially engaging for younger shareholders who expect to be able to easily find the information they are seeking online.
While technology makes investor communications easier to manage, audience focus and a little creativity can lift the appeal and effectiveness of your proxy material.
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