No matter what the rest of 2025 brings, advisors can give investors financial peace of mind with innovative technology
Historically, our industry’s concept of investor communications has revolved around the broad idea of “shareholder engagement”—distributing proxy materials and encouraging investors to vote and participate in annual meetings. But investors often don’t understand the shareholder documents they receive, or how the corporate actions outlined in these documents affect their portfolios.
When I talk to people—including friends and family— about why they delay or ignore shareholder communications, I hear the same reason: they’re packed with dense financial and legal jargon. Faced with complex language they don’t understand, many feel intimidated, overwhelmed, or simply decide the documents aren’t worth their time.
They would likely benefit most from fast, contextual answers that come from data- and AI-driven insights.
By helping investors make sense of these often-complex documents, advisors can alleviate financial fear, reduce confusion and empower investors with confidence in their financial future. During market downturns like the ones we experienced in the first half of this year, investors rely on their advisors to keep them calm and focused—and to explain to them what is happening, and how it may affect them.
Firms can use modern technology and advanced tools to help advisors provide detailed insights on how the information in shareholder communications affects portfolios and financial health. This enables investors to make informed financial choices—staying aligned with their investment strategies and long-term financial goals—regardless of market fluctuations.
Tailoring Experiences to Align with How Investors Engage
No two investors are exactly alike. To create an ecosystem where investors can receive information in ways they find most useful, communication experiences need to be tailored. Based on our extensive research, we have identified three common engagement personas for investors that illustrate how advisors can customize the investor communications experience.
Engaged investors want deep insights into why their portfolios performed as they did, and if the outcome could have been predicted based on macroeconomic trends, geopolitical events or market movements. They are deeply aware of the consequences of their choices related to shareholder proposals and corporate actions. They would likely benefit most from fast, contextual answers that come from data- and AI-driven insights. Instead of static PDF documents, they prefer real-time digital experiences and in-app content.
Attentive, but passive, investors care about portfolio performance, but don’t wish to be overwhelmed with information. They need key insights to be one click away, instead of buried in long-form statements and quarterly reports. In-app notifications, interactive dashboards and automated summary reports can provide them with the information they need—and explanations about why it’s important— when they need it, without overwhelming them.
Delegators, or trust-based investors, have confidence in the market’s historical return patterns and rely on their advisors’ guidance, instead of actively managing their portfolios. While they don’t need frequent updates, they do expect assurances that their investments are being responsibly managed. They would likely benefit from advisor-branded messaging, periodic portfolio summaries and other trust-based communication frameworks.
By delivering shareholder information in context, within curated digital experiences, and seamlessly integrating it into investors’ existing behaviors and daily lives, advisors can provide true financial peace of mind to their clients throughout the rest of the year, and beyond.
Source: WealthManagement.com
