Bob Santella

Robert A. Santella (Bob) has an extensive background in the financial and capital markets, with a career spanning over three decades. He has a long history of managing wealth and trading businesses with a strong focus on data solutions, transformation and partnering with clients to modernize and streamline operations.

Prior to joining BetaNXT, Bob was CEO of IPC Systems, a provider of secure, compliant communications and multi-cloud connectivity solutions for the financial markets. His tenure at IPC was marked by a focus on technological transformations, including software and SaaS transitions, while growing revenue and significantly increasing profitability and enterprise value.

He began his career at PricewaterhouseCoopers LLP, spending eight years in a senior leadership role within the Personal Financial Planning and Advisor division. He later served as Chief Operating Officer and President at Fox River Execution, which was later acquired by SunGard. While at SunGard, Bob was eventually promoted to President of its Global Trading Division, leading all trading software, data, wealth solutions, regulated entities and services. Following SunGard's acquisition by FIS in 2015, he continued in this role as a Division President with an expanded remit of products and solutions. Bob’s diverse background and collaborative approach have been instrumental in developing high-performing teams and leading businesses through significant technological advancements.

Bob earned a B.S. in Economics with a core focus on Accounting and Finance from The Wharton School at the University of Pennsylvania.