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Our integrated approach empowers our clients to deliver a comprehensive, end-to-end advisor and investor experience.

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Our Capabilities

We believe the financial services ecosystem should seamlessly interconnect, without compromising quality or cost efficiency.

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DataXChange

Fast-track your transformation and innovation with BetaNXT DataXChange, our cloud-based, real-time data management platform.

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Who is BetaNXT?

We invest in platforms, products, and partnerships to accelerate growth for the ecosystem we serve. Our connective approach empowers clients to deliver a comprehensive solution.

Leadership Team
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bob-santella

Bob Santella

Chief Executive Officer

Robert A. Santella (Bob) has an extensive background in the financial and capital markets, with a career spanning over three decades. He has a deep history in the trading technologies space, as well as a strong focus on data science and technology operations. 

Most recently, Bob was CEO of IPC Systems, a provider of secure, compliant communications and multi-cloud connectivity solutions for the financial markets. His tenure at IPC was marked by a focus on technological transformations, including software and SaaS transitions, while growing revenue and increasing profitability.

He began his career at PricewaterhouseCoopers LLP, spending eight years in a senior leadership role within the Personal Financial Planning unit. He later served as Chief Operating Officer and President at Fox River Execution, which was later acquired by SunGard. While at SunGard, Bob was eventually promoted to President of its Global Trading Division, leading all trading software, data, regulated entities and services. Following SunGard's acquisition by FIS in 2015, he continued in this role as a Division President with an expanded remit of products and solutions. Bob’s diverse background and collaborative approach have been instrumental in developing high-performing teams and leading businesses through significant technological advancements.

Bob earned a B.S. in Economics, Accounting, and Finance from The Wharton School at the University of Pennsylvania.